In December, Ubisoft announced a new Blockchain and NFT platform for the game called Ubisoft Quartz. The idea behind Quartz is selling unique gamers in the NFTS game called digits in limited edition batches, which can then be resold when players are finished with the game in question. Gamers so far looked very hostile to the idea of the game with NFFTs baked and, with it in mind, they have a reaction that is not surprising to Ubisoft Quartz.
Although the big pushback of gamers on the topic is enough to prevent other developers from applying NFFTs in their games (such as Stalker 2 GSC Game World developers), Ubisoft drops on the concept. In fact, the company did more than doubled, because in a new interview with Australian website seekers, Ubisoft executives blamed the negative reaction to quartz on the idea that gamers only “did not get” NFTS.
“I think gamers don’t get what can be brought by a digital secondary market to them,” said Nicolas Pouard, which is a VP from Ubisoft Strategic Innovations Lab. “For now, because the current NFT situation and context, gamers truly believe it first destroyed the planet, and both only tools for speculation. But what we [in Ubisoft] saw first was the game finally. The final game is About giving players the opportunity to resell their items so they are done with them or they have finished playing the game itself. “
“So, it’s really, for them,” continued Pouard. “It’s really useful. But they don’t get it for now. Also, this is part of a paradigm shift in the game. Moving from an economic system to another is not easy to handle. There are many habits you need to fight and many mindsets You have burned you have to shift. It takes time. We know that. “
It should be noted that the “Final game” scenario pouard outlines the comments have been expressed by Ubisoft. The ability to sell back digits in the future is in the Ubisoft announcement trailer for Quartz, so we have trouble believing that gamers really lose the point here. If Ubisoft’s tip game really only – sells NFT items they sell later on – then it’s safe to say that it doesn’t really discuss the gamer’s head as a pouard claim.
But hey, you don’t need to take our word for it, because we have instilled the announcement trailer above. You can watch it yourself and see that it is a pretty cut-and-dry presentation. It seems that less that gamers lose the point, and more they don’t want what you try to sell Ubisoft to sell it here.
Previously in an interview, Pouard said that Ubisoft expected a negative reaction to quartz because “this is not an easy concept to understand,” once again shows that gamers come out of the loop on NFTS. Another swing and other longing, we will say.
It should be noted that gamers are not the only ones who don’t buy what Ubisoft is sold. Quartz even seems to produce a negative reaction from several Ubisoft employees, per reporting this city from December. It seems the only person who really “gets” Ubisoft’s strategy is Ubisoft’s executive, and it might have to make us all at least a little suspicious.
Even if we really don’t understand what the corner of Ubisoft is here, we are sure that talking to your audience is not the way you get it with something so controversial. It would be interesting to see how Ubisoft tried a rebound from this one, because so far did a terrible job to sell people in Quartz as a platform.