Amazon brought Amazon shops to a wider audience, opening its first location in the suburbs, which contradicted the metropolitan area of the city center that had been liked by the company. Amazon is currently the largest e-commerce platform in the world, but the company has been looking to expand to brick and mortar stores, although with a high-tech twist.
Unlike traditional stores, with cash registers and check-out personnel, Amazon GO shops are designed to provide just walking out shopping. In other words, the store automatically detects when items are removed or put back to the shelf. This system uses a virtual shopping basket to track your purchase, and when you have finished shopping, you just walk out the door. Amazon will burden your Amazon account and send you a receipt.
Shops have become a popular choice in urban areas, providing a fast and easy way for customers to store the items they need without the hassle of traditional shops. In fact, thanks to their popularity, Amazon Rival Walmart has been looking to launch its own version of the cashier experience, starting with Sam’s Club now save.
Following the success of the initial store, Amazon wanted to expand to a wider audience. The company moved to the suburbs, with the opening of the first store at Mills Creek, Washington in the coming months.
“We think the local residents and commuters will enjoy the convenience we just walk shopping quickly and comfortably shopping from the choice of expanded delicious food items, ready to eat and drinks and snacks in their own neighborhood,” Amazon told the US today.
Before the buyer gets their hopes on the prospect of seeing the Amazon GO shop in their neighborhood, Amazon takes expansion very slowly. At this time, only Mills Creek shop, and the second location in Los Angeles, has been confirmed. In fact, even in urban areas, the Amazon GO shops are only in four countries, with a heavy focus on big cities, such as Chicago, New York City, and San Francisco.